Archive for March, 2010
Repo Men Viral Marketing Campaign
Some pictures from the manhunt that I was a part of to promote the Repo Men movie. Over 3,000 hunters were looking for me so they could get a chance at winning $7,500!
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The Flash Player and a browser with Javascript support are needed.StarSlay3r a featured Pro on Galaxy4Gamers.com
GALAXY4GAMERS.COM UNVEILS GROUNDBREAKING
“BEAT-A-PRO” PLATFORM
Partnership with Empire Arcadia Creates a New Revenue Vehicle for Pro-Gamers
Los Angeles, CA – Competitive video gaming and social network site, Galaxy4Gamers (G4G)
announces its launch of their latest product offering, Beat-A-Pro. The first-ever platform of its kind,
Beat-A-Pro is a unique program where gamers can line up and challenge world famous gamers, like
Alex “CaliPower” Valle from LevelUp, Justin “Marvelous” Wong, Robert “Prod1gyX” Paz and Ciji
“StarSlay3r” Thornton each week on G4G.
“We are taking professional gaming to a whole new level by integrating a virtual arcade, progressive
jackpots and live-streaming with playback into one slick interface,” says Chris Doe, G4G CEO. “This
platform gives pro-gamers a viable way to make money from their skills, and gives up-and-coming
gamers a chance to make their mark by competing against the best. If you’re looking to take your video
game skills to the next level, this is the place to build your resume, gain serious fame and recognition
and train against the greatest! Plus, anyone can watch the live video stream, and gamers can build
their fan-base.”
Beat-A-Pro is available to the world on March 8, 2010. Gamers can relive the good old arcade days and
play a variety of titles each week against world-renowned cyberathletes, including three of Empire
Arcadia’s famous pro-gamers, and win fame, glory and cold-hard-cash. Current gaming genres offered
are Fighting and Music on the most popular consoles, G4G will be launching several more genres
including FirstPersonShooter and Sports titles in the next month. Instant recognition, fame and huge
jackpots await anyone who can beat the best of the best at their respective game.
“Pro Gaming continues to develop each year, and as a development company for Digital Competitive
Entertainment, Empire Arcadia is proud to lend its hand to the evolution of professional gaming,” says
Triforce, Empire Arcadia CEO and Founder. “G4G has created an innovative platform using a unique
technology for some of Empire Arcadia’s most prolific gamers to compete against other gamers from all
over the world.”
BEAT-A-PRO RULES:
• EntryFee is $10
• Progressive Jackpot with a minimum jackpot of $50
• First come first serve
• Must have fast internet connection (3 bar minimum on XBOXLive)
• Once it is your turn, you have 3 minutes to respond after the Pro says they are ready to play
• Spot will be forfeited if you are not available to play when it is your turn
• All games will be streamed live and saved onto G4G for playback at anytime
2/2
SCHEDULE: Monday thru Thursday (each week) @ 8pm -10pm PST
MONDAY
• Guitar Hero 5 – Robert “Prod1gyX” Pazz
TUESDAY
• Street Fighter 4 – Alex “CaliPower” Valle
• Guitar Hero – Ciji “StarSlay3r” Thornton
WEDNESDAY
• Street Fighter 4 – Justin “Marvelous” Wong
THURSDAY
• Coming Soon. More games & more professional gamers.
For more details about Beat-A-Pro, please visit www.galaxy4gamers.com/G4G-BEAT_A_PRO
About G4G:
Galaxy4Gamers.com (G4G) is a competitive video gaming and social network site for avid gamers,
featuring a wide variety of jackpot tournaments and one vs. one challenges on all the hottest gaming
titles using the most popular consoles – PS3, Xbox360 and Wii. G4G is the only competitive video
gaming site to allow live streaming and play back for all users and events. G4G offers gamers a robust
platform to showcase their skills, win money and gain respect. G4G boasts an array of features
including an automated result verification system, a secure banking portal, a custom player rating
system, clan gaming options, sponsored tournaments, 24 hour customer service, prompt withdrawal
services, immediate gaming dispute resolution services, advanced chat, message and mail
functionality. For more information, please visit www.galaxy4gamers.com.
About Empire Arcadia:
Empire Arcadia Inc. (“Empire” or “EMP”) is the most diverse, versatile and laudable development
company for Digital Competitive Entertainment through its gamers, in the world. With expertise in over
1000 successful events, Empire Arcadia, Inc. has earned considerable recognition amongst our peers.
We continue to build and grow as a company so that we may be able to further service the video game
industry and its communities. For more information, please visit www.EmpireArcadia.com.
About Level | Up:
Built on a fused foundation of player experience, technology, and organization, Level|Up is committed
to bringing quality mediums of gaming entertainment to the world. Level up your game and
entertainment viewing with a selection of programming that includes tutorials, product reviews,
tournaments, and special event coverage. For more information, please visit www.levelup-series.com.
StarSlay3r on Repo Men panal at SXSW
StarSlay3r will be making an appearance at this years SXSW in Austin, TX to talk about her adventure on the run on the official REPO MEN panel.
Director Miguel Sapochnik joins Wired’s “Vanished” writer Evan Ratliffe and Double Barrel Motion Labs CEO Jeff Krelitz for a conversation about how REPO MEN has moved into the virtual and real world. Highlights include the worldwide debut in RealD 3D of the original motion comic “Remy’s Favorite Organ,” featuring Jude Law, and a panel discussion with Sapochnik, Krelitz, Thornton and Ratliffe, whose article inspired the hunt currently taking place as part of the film’s promotion. www.wired.com/repomen
THE REPO MEN PANAL CONSISTS OF:
Miguel Sapochnik – Director, REPO MEN
Jeff Krelitz - CEO, Double Barrel
Evan Ratliffe – Writer, Wired
Ciji Thornton – Repo Men/Wired Contest Runner
Date: Monday, March 15th
Time: 11 a.m. on
Location: Exhibit Hall 1
Make sure to stop by to get all the info about the REPO MEN movie, to learn more about the REPO MEN hunt and more!
True/Slant writes about StarSlay3r
It was brought to our attention that Fruzsina Eordogh (Femme Fatality) wrote up an article about how StarSlay3r was used in the recent Repomen Hunt. Here is her article from true/slant. Click here to read the article straight from the website and to leave a comment. Thank you very much Fruzsina for this very awesome write up!
Mar. 11 2010 – 3:33 pm
Famous girl gamer used in viral marketing campaign for ‘Repo Men’ movie
By FRUZSINA EORDOGH
Wired, Universal Pictures, and Lone Shark Games launched an alternate reality game combined with a manhunt. It’s connected to the upcoming March 19 release of the movie Repo Men. In the futuristic movie, characters who have received replacement organs from “the Union” fall behind on payments have to go on the run from Repo Men. In the new game, four real people have gone on the run, and it is the job of the public to find them.
via Wired.com What’s This Crazy #repomen Thing on Twitter?
Ciji Thornton (StarSlay3r) is one of the very few professional female gamers out there, and I was personally excited that she was picked to participate in this viral marketing campaign. She’s already been in two gaming reality shows and proven her acting chops, so if anything, this will only further her career…. and maybe get her an acting gig? It’s all about the connections, lady. Ciji’s got that punk rocker/”guitar hero” look (complete with tattoos) that works well with zombie movies, futuristic post-apocalyptic flicks, and if any studio wants to make a film revolving around video games, she is a natural shoo-in. And acting wouldn’t necessarily prevent her from gaming….
StarSlay3r on her website:
“I did this for the opportunity to take a break from my normal life. I’m hoping to meet new people, experience new things, and experience life on the run to the fullest extent. I’m going to be keeping a notebook with me at all times so that I can log everything that happens so that I can share my story upon my return. I hope the fact that I have a decent size fan base will help me to make it the full 30 days by having them tweet misdirecting information, planting moles in the repo men chat rooms and leaving messages to warn me when the repomen are getting close to figuring out my location. I’m very thankful that I was one of the 4 chosen out of hundreds of applicants and I can’t wait to start my adventure!”
Sadly, after having been on the run since February 25, Ciji’s journey ended yesterday. Ms. Thornton was caught at a skating rink by Geneva Conventional who is now $15,000 richer, thanks to grabbing not just Ciji, but another runner named Usman Akeju. (Woah, this viral marketing campaign is giving out money!?) Ciji’s capture is disappointing for a couple of reasons:
One, Ciji cannot win seven grand now that she has been captured, and we know she has a daughter back in Michigan. Cue the Les Miserables song “Castle on a Cloud”…. j/k!
Second, the clue that led Geneva Conventional to the skating rink to capture these two, was just for Usman Akeju who had an “assignment” there. It appears that Ciji was just tagging along. That sucks. That’s what you get for being friendly, Ciji!
And… for those of you who want to get involved in the manhunt and win some money before the movie comes out, go here to enroll, …..and here is a more in depth post by the Alternate Reality Gaming Network about Ciji’s capture (including links to podcasts and the video of Geneva Conventional talking about her experience).
StarSlay3r in NYC
StarSlay3r is currently in New York gaming it up! Make sure to catch her at Chinatown Fair for some casual matches.




