Say bye bye to Guitar Hero

Well early last year I predicted that Guitar Hero would be meeting it’s fate very soon. I explained that I felt it was time to move on from that game and to explore my options in the pro gaming world to ensure that I’m always keeping myself busy. Last year I notice a DRAMATIC drop in Guitar Hero tournaments ever since the release of Guitar Hero: World Tour. After seeing that Guitar Hero just got worse after that (GH5 and Band Hero) It was very clear that Activision just stopped caring about the game and put more focus into producing as many versions of the game as possible as fast as possible and having celebrities promote the game then they did on ensuring that people actually liked the game and was having fun with it. Every version of the game just got worse and the dollar amount spent per game just went up and up even though sales for each version were worse then they had been before.
Last summer over 150 testers were laid off from Activision as they opened a new division in Quebec, Canada to take over the testing for all of their rhythm games. Recently Kotaku has been posting about the massive lay offs and shut downs associated with all companies involved with Guitar Hero and it’s been announced that the only games scheduled for release this year are Guitar Hero 6 and a new DJ Hero meaning that this is the end of Guitar Heros reign in the rhythm world.
Some excerpts from Kotaku:
“Luxoflux, also responsible for True Crime and Kung Fu Panda games for Activision, is said to have been shut down completely, according to former employees. Approximately 55 people have been let go, according to sources at the company, with some possibly being transferred to Call of Duty developer Treyarch.
Activision is said to have laid off another 50 at developer Neversoft, formerly of the Tony Hawk Pro Skater series and responsible for the Guitar Hero series after the departure of Harmonix. “
They later posted:
“In addition to sackings at Neversoft and Luxoflux, Kotaku has learned today that publisher Activision has also laid off employees at RedOctane and internal studio Underground Development.
We’ve heard that RedOctane, the publisher of the original Guitar Hero and creator of the franchise’s plastic instruments, has been completely shut down. Those responsible directly for the series’ hardware will now report straight to Activision, while those remaining – around 30-40 people – have been shown the door.
Also reportedly affected is Underground Development, an Activision studio responsible for games like Guitar Hero: Van Halen and…BMX XXX. We’ve heard that, as of today, the entire studio has been shut down.”
Activision says:
“As we discussed on our earnings conference call yesterday, we are directing our resources against the largest and most profitable business segments, and as part of this initiative, we are realigning our resources to better reflect our slate and the market opportunities”
Oh COME ON! Don’t act like you JUST NOW discovered you guys spent WAAAAY too much money on the Guitar Hero series. What happened to just going the route of Guitar Hero 2? That game was all word of mouth and was a HUGE seller. Once they made 50 million versions of the game and paid every celebrity that would agree to get in their underwear and slide across the floor, they should have known they spent WAAAY too much money on the franchise and they were slowly strangling it to death. All they had to do is give us Guitar Hero fans 2 REALLY GOOD Guitar Hero versions in a year and we’d be happy. DLC keeps us busy… they kept coming up with SO many versions of the game and forced everyone to purchase peripheral after peripheral and it just got annoying. Am I wrong? Please… state how you feel about this!!! I loved Guitar Hero and all… but after Smash Hits and Metallica I got sick of the game.
With all of the lay offs the end is near for Guitar Hero. What does that mean for me? Nothing much! I haven’t done much with Guitar Hero lately as there are only 2 competitions involving Guitar Hero planned for this year Devastation and WCG 2010 and due to the fact that the game for both is Guitar Hero 5 and it’s basically just going to come down to whoever memorizes the best star bath and not really involve skill at all, I’m most likely not competing in either competition this year. I have been too busy with my plans to start my own business and practicing Street Fighter 4 for EVO to sit around and watch star path videos. I WILL however, still be competing in Rock Band 2 tournaments.
To everyone who recently lost their jobs due to all of this. I am sorry for your loss… I too was laid off last year so I know how it is to go through the lay off process. My advice to you all, collect your unemployment and use your time off to do something you’ve always wanted to do.. trust me… there are bigger and better things waiting for you out there. I wish you all the best of luck in the future.
To anyone who focuses their career on Guitar Hero only… I tried to warn you.




Nice article. It always sucks to see a developer/publisher lose sight of what the game use to be and only care about the money.
Posted on February 12th, 2010 at 5:40 am
It wasn’t too hard to see what was going on with Activision. They had a hit franchise and instead of taking their time, protecting the franchise from bad ideas to keep it alive, they simply went apeshit throwing the Hero name on everything under the sun and it’s now so played out as a result and consumers are looking for something new.
Having worked in the Quebec City game industry, there were signs that this was going to happen. Beenox, an Activision subsidiary, were suddenly erecting a huge building in downtown Quebec almost directly across the street from the Ubisoft building that I worked at. They were making huge expansions and I remembered hearing that they were going to be winning QA for the Hero series about 2 years ago.
Personally, I lost my love for the series when the series shifted to Neversoft and they started doing things like adding played notes to the songs that aren’t actually heard for “gameplay”. About the only other thing I found even remotely interesting was seeing Quebec, the city I know so well, showing up at the end of Smash Hits because the game was done by Beenox.
Good luck with The Tester. I just hope that they don’t make you look like an idiot thanks with all the reality show editing.
Posted on February 12th, 2010 at 6:36 am
Well, just because they closed the studio, doesn’t mean the games end. If Activision owns their asses enough to close them down, has to mean they own the rights to the game. This means that they may just hand off development to another partner. I doubt that they will end Guitar Hero, even if Rock Band as out classed its father game. People will still buy it if they keep supporting the franchise.
Posted on February 12th, 2010 at 12:14 pm
@zerojay “Good luck with The Tester. I just hope that they don’t make you look like an idiot thanks with all the reality show editing.”
Thanks, but anything is possible. It depends on how the producers want me to look. After seeing them trying to edit me covering my eyes while holding onto someones arm being guided to a challenge into a montage of people crying I realized that this is pretty much going to be edited to whatever is most interesting… and things wont be 100% factual. I also noticed some cut/pastes in the the trailer of situations that never happened… I’m always amazed at the editing process, but we’ll see what happens.
Also thanks to all of you for commenting. I know that GH isn’t just going to die tomorrow… but this is SERIOUSLY going to hurt Activision. They’ve also already said they’re going to start shifting their focus onto where the money is which is most likely going to be Call of Duty, yet how they’re supposed to do better than MW2 I don’t know. :p
Posted on February 16th, 2010 at 6:41 am
Why dont you be a gaming journalist?
Posted on February 19th, 2010 at 1:11 am
@ShhGiggity If I could get paid to do it I would. I used to write game reviews and such for ConsoleHeroes.com and for Gameplay HD but neither one of those was a paying gig and I just found that I was spending too much time on it for not getting paid and I decided to put more time into pro gaming instead. I’d love to do more work on that side but again, it just comes down to money issues.
Posted on February 20th, 2010 at 7:02 am
that’s Franchise fatigue for ya. Activision’s running it into the ground. samething with Acitivision having two teams develop Call of Duty.
Posted on February 23rd, 2010 at 1:18 am
[...] Say bye bye to Guitar Hero [...]
Posted on March 2nd, 2010 at 2:14 pm
yeah StarSlay3r i know what you mean. i used to love GH 3,but as usual “Money corrupts people”.
Posted on March 19th, 2010 at 12:59 pm
Ok, u said this is the end for Guitar Hero, but i got something to say about that,
i completely agree GH has been going downwards ALOT!
but the fact that they don’t want to release ALOT of new versions, but are working on GH6 and DJ hero only, maybe means they will make 1 really good version? (gh6)
ofcourse i don’tk now for sure, but there is a chance GH6 will finally be a good Guitar hero again!
also, GHVH isn’t THAT bad, i mean, still the older ones are better, but GHVH has really challenging songs etc, i only fc’d like 40 of them so far
Posted on March 22nd, 2010 at 2:17 pm
I stopped doing tourneys for GH for similar reasons. Mostly, they just started attracting annoying trolls. When I first started, it was mostly musicians who dug the game and wanted to try to win something (in my area). When I see what happened to GH, I really hope it dies soon. I’ve spent way too much money trying to keep up with the games to the point to where I’ve just about given up entirely on buying anything else GH. All of that, and Rock Band needs to stop with the weekly DLC. It’s not necessary. A game a year to try to perfect is more than enough. We don’t need DLC anymore. If DLC is a must, then release something good once a month or something. Those are my thoughts…..I have moved on for the most part as well ^_^
Posted on March 24th, 2010 at 3:28 am
Yea Guitar Hero is dead… Online people use the controllers instead of the guitar wich makes it somewhat unfair and noobish. Btw Doc is a dirtbag dude was hating on you from the start.
Posted on March 27th, 2010 at 4:22 pm
Hands down there hasn’t been any good GH games since 2 and 3. The rest were whored out to some of the worst songs possible in the genre. Coldplay, Fountains of Wayne, The Gorrilaz, to name a few of many bad artists. Guitar Hero used to mean rock and rock alone, not this poppy d-bag music. IMO DJ Hero was fun and all but the ps3 and 360 turntables had a bug in them so spinning the turntable sometimes caused you to lose combos or better yet, open up the xbox dashboard screen, lol. GHWT was the start of the end for guitar hero. And then we get to GH 5 and it’s completely crap. Even the hardest songs in the game; Spirit of the Radio, Do you feel like we do, Two Minutes to Midnight, I FC’d within a few tries of first playing them. TTFaF on GH3 I failed continuously back to back for a month until my fingers could get used to green stretches. GHVH was fun and all but no one likes that much Van Halen, lol. It used SO many unnecessary notes in it, Ex. Jump. Jump’s solo is like WTF when you first play it because it’s all bullshit note whoring. Eh I’m ranting to much, lol. To sum it up. GH is dead unless they try to bring back the old setups. Until then I’m going to be practicing my SF4 for tournaments and get to EVO eventually.
Posted on May 5th, 2010 at 11:08 am
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